The corporate gifting industry is changing quickly. Businesses are looking for ways to become more approachable, relatable, and reachable in order to become more human. Putting a logo on a low-cost promotional item is no longer sufficient. It all comes down to being deliberate, strategic, and personal. Corporate gifts, when done correctly, leave an impression on employees, clients, or prospects that can generate a favourable response. Corporate gift giving can play a vital role in establishing new relationships or maintaining existing ones for companies of all sizes.
What makes a good corporate gift?
We give corporate gifts because they evoke a response from the recipient. Whoever your recipient is, a gift can motivate them to take the next step in a business relationship. A good corporate gift is a unique way to express gratitude, generate new business, and improve brand awareness. People in the corporate world usually do business with people, and corporate gifts remind recipients that there is a person behind that logo who cares.
5 Tips to find the perfect corporate gift:
1. Select high-quality gifts that recipients will appreciate
Consider items with unique functions and features beyond the basic pen, cup, or notepad. Also, keep your branding subtle. Select sustainable yet professional-looking gifts that tastefully incorporate branding.
2. Personalize your messaging
When sending business gifts, you should always include a personalized message. Don't be afraid to use your recipient's name and write a heartfelt message on the box, inside the box, on a card, or on the product itself. Make your corporate gifts more personal with our custom message service on our website.
3. Be proactive and prepare in advance
While COVID continues to cause problems in the Global Supply Chain in some countries, it is critical to plan ahead for your clients. Price increases, inventory shortages, and shipping delays are expected to continue and possibly intensify as the pandemic aftereffects. You'll have better access to the best gifts for your recipient if you plan beforehand, budget now, and place orders well in advance.
4. Consider how you will present your corporate gift
A gift should appear to be one that has been thoughtfully chosen for the recipient. Is the source of your gift items verified? Is the gift packaged in recyclable materials? Does the product you're considering purchasing come in a sustainable gift box? If not, have you thought of designing a customized gift box with personalized products and messages?
5. Explore your options beyond the holiday gifts
As we all know, Q4 is a popular time to send client or employee appreciation gifts. However, the most meaningful gifts are often given when they are least expected. You can send more thoughtful gifts throughout the year by keeping track of significant milestones for employees and clients.
5 corporate gifting trends in 2022
1. Customized Corporate Gift Boxes
Nothing adds a more personal touch to a gift than personalization. Since 2021, there has been a significant increase in demand for sustainable gift boxes and customized corporate gifts. A personalized gift demonstrates that everyone is noticed and that even minor details about them are valuable. Customized gifts allow you to delight the recipient while also promoting your business.
2. Eco-Friendly Packaging and Gifts
Eco-friendly gifts positively impact the recipient and are becoming increasingly popular. Everyone wants to do business with a company that thinks about the future and the present. Consider purchasing not just environmentally friendly products but also from mission-driven gifting companies. Good Earth Gifting offers a curated selection of eco-friendly gift boxes that align with your company’s sustainable development goals.
3. Choice-Based Gifting
Choice-based gifting allows your clients and employees to buy what they want, which is extremely smart. Some businesses create online stores, while others may use digital gift cards. Choice-based gifting can help your company save money and reduce environmental waste. It is an efficient way of gifting that benefits both the recipient and the giver.
4. Locally-Made Cultural Gifting
In 2022, there has been increased popularity and a rapidly growing trend toward locally sourced, organic, and artisanal cultural gifts. These gifts are given to preserve the culture of a specific place or country. The distribution of such gifts is a form of heritage celebration. They have a solid traditional influence and are ideal for expanding indigenous ideologies and awareness.
5. Gifts Centred on Events and Milestones
The pandemic is having a long-term impact on corporate gifting. One trend for future gifting strategies will be focusing on specific events and milestones rather than holidays, which have traditionally been a greater focus. Throughout the year, you have opportunities to build relationships with employees, clients, and customers and raise brand awareness.
Eco-Friendly Corporate Gift Boxes for the Holidays:
WELCOME HOME GIFT BOX: an ideal housewarming gift for clients and employees. Filled with earth-friendly products for every home, it can also be a great option for remote-working staff.
BOX CONTAINS:
Bois Précieux Aromatic Reed Diffuser
Cotton Table Napkins
Fair Trade Milk Chocolate Hot Chocolate
Grapefruit and Orange Solid Dish Soap
Lemon Laundry Stain Stick
Coconut Kitchen Scrub Brush
Natural Loofah Sponge
COCKTAIL GIFT BOX: This holiday season, a fantastic cocktail gift for making exceptional beverages such as cocktails and mocktails will be excellent for your friends and family, as well as yourself, to best enjoy the homemade specialties.
BOX CONTAINS:
Ginger and Wildflower Simple Syrup
Alcohol-Infused* Gourmet Popcorn
Walnut Coaster Set
Dark Granulite Whisky Stone Set
SELF-CARE GIFT BOX: The lightly scented body lotion and triple-milled, deeply hydrating soap handmade with 100% organic Shea Butter make an ideal gift for your skin-conscious friends and relatives.
BOX CONTAINS:
Goat Milk and Almond Body Lotion
Sea Watercress and Chai Tea Bar Soap
Bois Précieux Bath Sea Salt
20-hr Soy Wax Candle
Bamboo Cloth Wipes
KITCHEN ESSENTIALS GIFT BOX: Some major necessities that will best serve your kitchen for all types of needs. Made with reusable and repurposed materials with eco-friendly alternatives.
BOX CONTAINS:
Reusable Silicone Storage Bags
Zero Waste Starter Set
Reusable Cotton Tea Bags
Reusable Cotton Mini Bowl Covers
Reusable Silicone Stretch Lids
DAPPER GIFT BOX: an ideal gift for all of your friends who enjoy grooming themselves. A little eco-friendly product goes a long way with body wash and soaps, leaving you feeling clean and fresh right out of the shower.
BOX CONTAINS:
Cedar Wood, Lime and Eucalyptus Shower Gel
Concentrated Shampoo and Conditioner Bars
Shaving Care Travel Kit
Detox Face Soap
Citrus and Sage Hair Styling Clay
Juniper and Eucalyptus Travel Size Deodorant
Reusable Hemp Facial Rounds
ON THE GO GIFT BOX: This gift box is ideal for any last-minute plans to travel. You can never go wrong with this environmentally friendly gift box.
BOX CONTAINS:
Frosted Glass Water Bottle with Sleeve
Cotton Net Tote Bag
Cotton Mesh Drawstring Bag
Hand Lotion Bar
Jumbo Cocoa Mint Lip Balm
Searching for more environmentally-friendly gifts? Shop our curated gift boxes. Good Earth Gifting is a sustainable corporate gifting platform that aims to educate individuals about eco-friendly initiatives, support local Canadian businesses, and inspire gifts for the good of the Earth. Follow us on LinkedIn, Facebook, Instagram and TikTok to join the conversation!