With the prevalence of remote work and social distancing, individuals and companies alike are looking to form connections, and gifts are a suitable way to begin a conversation. It is evident that social interaction is essential for the mental well-being of people, although, it can be difficult to replicate in-person contact online. There are various ways to boost employee morale during COVID-19, and one of them is gifting. The act of sending and sharing gifts with employees can decrease feelings of disconnection and motivate the workforce.
Why Is Corporate Gifting So Important?
Corporate gifting is the act of sending a physical or non-physical gift to a prospect, client, or employee with the hopes of creating a connection between the gift recipient and the company or brand. Corporate gifting helps to make an impression and creates a connection with the recipient. It also serves as a way to express gratitude and appreciation. People love receiving gifts because it makes them feel valued and recognized for their impact. Corporate gifting helps individuals build, maintain, and strengthen relationships. It is a good initial step in building and nurturing connections. It signifies a level of appreciation for employees, clients, or customers and the gifts create memorable experiences for the recipients.
The Importance of Sustainability Being Embedded Into Corporate Gifting
Sustainable corporate gifting is an added layer to a business’s corporate social responsibility efforts. It is the intersection of eco-friendly gifting and corporate gifting. This form of gifting helps clients and employees alike reduce waste and embrace a sustainable lifestyle. Sustainable gifts serve as a form of appreciation while also having the distinct impact of signifying a level of care for the environment. As a form of corporate gifting, it also plays a role in building staff and customer loyalty.
As a society, we are conditioned to give gifts. For anyone on a sustainable journey, gift-giving can feel contradictory with the concept of buying less. We have been led to believe that giving tangible gifts to our loved ones is necessary and expected on special occasions. Fortunately, there are ways to give without producing waste. Among some of the downsides of giving tangible gifts, the average Canadian family throws out 25 to 45 percent more garbage than other times during the year. A lot of this waste relates to gifts, packaging, plastic, and other trash that end up in landfills.
Despite our current gifting options harming the environment, we can practice more control on the giving end by reducing our contribution to the growing global wastage problem. In the world of gifting and its associated consumerism, gift-giving often means buying and spending more than what is needed. By reducing tangible gift purchases and the environmentally harmful packaging that goes along with them, we can limit the waste that ends up in landfills.
There is a growing demand for sustainability from consumers, and while consumers prioritize convenience and price, they are also on the lookout for companies whose core mission is to do good, and better the world and the environment. In a 2017 study done in collaboration with Nielsen, they found that 81% of global respondents feel strongly that businesses should work to improve the environment. It is prudent for businesses to establish a commitment to improving the planet and generating a positive environmental impact. Not only does this help businesses connect with customers on an issue that matters to them, but it also gives businesses the opportunity to collaborate with smaller groups and exponentially increase their impact. Gifts are an overlooked opportunity for businesses to convey their core values - by choosing sustainable gifting, an organization is very clear about its values.
As a quick refresher, these are a few elements that make a gift sustainable:
Gifts that are made from eco-friendly, recycled, or repurposed materials.
Gifts that are made from locally sourced or organic materials.
Items that are made from certified sustainable processes (eg., free from harmful dyes, etc.)
Items that help eliminate single-use plastics.
Products that have achieved a certification that meets sustainable industry standards.
Good Earth Gifting encompasses all of these elements in their sustainable gifting options.
Why Good Earth Gifting?
Good Earth Gifting identified a gap in the market. The founders created this company because of the lack of thoughtful corporate gifts that were eco-friendly. Good Earth Gifting also wanted to be a Canadian brand due to prioritizing supporting local businesses. The mission is to make sustainable gifting accessible to businesses and individuals.
This company’s aim is to be educational and informative while also inspiring gifting that is for the good of the earth. As a sustainable corporate gifting company, the goal is to lower its carbon footprint while also helping others lower theirs. From suppliers to packaging and business operations, Good Earth Gifting is intentional about its mission of giving back to planet earth and the community. Sustainability is the future and we want to help businesses adopt it into their business practices.
Environmentally-Friendly Gifting Can Be Easy
Sustainable gifting aims to minimize the use of resources and utilizes natural, biodegradable & reusable materials. It may incorporate upcycled materials that have already been used and still exist somewhere on our planet, supports artisans, pays all workers fairly, and gives back to society in a positive manner.
In times like these where everyone is seeking the quickest form of gifting possible, sometimes it is important to pause and reflect on how the most convenient option may not always be what is best for the environment. While purchasing sustainable gifts can require a bit more research, we truly believe that it is worth giving a try in order to avoid being a part of the gift wastage that takes place every year. Good Earth Gifting is here to be an everpresent help for you in your sustainability journey. They make it easy to gift consciously. Sustainability is defined as meeting our current needs while not compromising the needs of future generations. In our haste to meet our needs, it is important to remember that we are caretakers of the earth and that we should strive to leave it in the best possible conditions for future generations.
Searching for more environmentally-friendly gifts? Shop our curated gift boxes. Good Earth Gifting is a sustainable corporate gifting platform that aims to educate individuals about eco-friendly initiatives, support local Canadian businesses, and inspire gifting for the good of the Earth. Follow us on LinkedIn, Facebook, Instagram and TikTok to join the conversation!